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Product Manager (Taiwan Based)
We are seeking a Product Manager with hands-on experience in 0-to-1 physical product development and a global perspective. In this role, you will drive Johnson’s fitness equipment product line—from market research and competitive analysis to defining product specifications—working closely with global teams and R&D partners to deliver highly competitive fitness solutions.
Key Responsibilities
  1. 0-to-1 End-to-End Product Lifecycle Management: Drive the end-to-end product lifecycle for brand-new fitness equipment, from initial concept generation and scope definition to mass production and commercial launch.
  2. Market Research & Competitive Benchmarking: Conduct in-depth analyses of global fitness industry trends, key competitors, and user pain points to define forward-looking product feature roadmaps and value propositions.
  3. Product Requirements: Author Master Product Plans and define Product Specifications, user stories and scenarios, Unique Selling Points, as well as pricing and positioning roadmaps.
  4. Cross-Functional & Global Collaboration: Partner closely with global SBUs, HQ sales, and global marketing teams while collaborating with R&D and supply chain teams to drive project progress, ensuring target time-to-market and gross margin targets.
  5. Product Launch & Continuous Optimization: Contribute to marketing messaging and promotional asset strategy, conduct product enablement training for sales teams, and track post-launch sales performance and user feedback to drive continuous quality improvements.

Requirements

  • Education: Bachelor’s or Master’s degree. Preferred major in Business, Management, Mechanical Engineering, Industrial Design, Computer Science, Information Management, or related fields.
  • Work Experience: 5+ years of experience in physical product development, with a proven track record of successfully leading 0-to-1 product lifecycle projects.
  • English Proficiency: Fluent in Listening, Speaking, Reading, and Writing (Must be capable of fluently leading cross-border meetings and drafting product documentation entirely in English).
  • Skills & Required Capabilities
    1. Global Collaboration & Communication: Hands-on experience working and communicating with international teams (overseas sales subsidiaries, foreign executives, and global sales/marketing teams).
    2. Market Research & Competitive Benchmarking: Ability to independently conduct competitor benchmarking, market trend analyses, pricing insights, and feature mapping.
    3. Product Functionality Planning: Strong skills in hardware specification definition, functional module architecture, and user experience logic.
    4. Hardware-Software Integration: Sound understanding of hardware structure concepts; experience integrating hardware with digital software/mobile app teams is a strong plus.
    5. Soft Skills: Ability to work independently with strong logical thinking and organizational skills; highly adept at cross-functional communication and conflict resolution.
  • Preferred Qualifications:
    • Passionate about fitness or possesses a strong interest in the fitness equipment industry.
Office: Taichung City, Taiwan

We are seeking a talent with a strong blend of digital marketing, data analytics, and brand-marketing mindset to help drive digital growth and brand visibility strategies for our global brand.

This role will be responsible for digital marketing performance analysis, SEO/GEO (Generative Engine Optimization) strategies, AI Search visibility management, and brand exposure and market promotion projects. You will also participate in product launches, trade shows, brand awards submissions, and brand content planning to enhance brand awareness and market influence.

Key Responsibilities

  1. Digital Marketing Strategy, Performance Analysis, & AI Search Visibility Management
  • Collaborate with global marketing teams to analyze and monitor the performance of digital marketing campaigns across global subsidiaries, including platforms such as Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads.
  • Track and analyze digital marketing dashboard metrics and prepare regular performance reports.
  • Leverage data to assist subsidiaries in developing digital promotion plans and actionable optimization recommendations, boosting ad ROI and lead generation outcomes.
  • Partner with content and product marketing teams to increase brand citation rates, search rankings, and online domain authority.
  • Monitor brand exposure and performance across search and AI platforms, including Google, ChatGPT, Gemini, and Perplexity.
  • Establish tracking mechanisms for AI Visibility and Organic Growth, providing regular analytical reports.
  1. Brand Marketing & Promotion
  • Assist in planning and executing initiatives to increase brand exposure and brand awareness.
  • Participate in marketing projects related to product launches, trade shows, brand events, and industry awards.
  • Work with the product marketing team to execute integrated product launch campaigns and activities.
  • Assist with brand award submissions, media partnerships, and third-party certification projects to build brand credibility and market influence.
  • Support data integration across CRM, Marketing Automation, and website platforms.
Requirements
  • Bachelor's or Master’s degree in Marketing, Business, International Business, or related fields.
  • Senior Specialist: 3+ years of experience in digital marketing, brand marketing, performance marketing, SEO, or data analytics.
  • Manager: 5+ years of relevant experience, preferably with global or cross-country experience.
  • Hands-on experience with digital advertising and analytics tools, such as Google Ads, LinkedIn Ads, or YouTube Ads.
  • Strong data analytical skills with the ability to identify issues from data and propose actionable solutions.
  • A dual mindset for both digital marketing and branding, capable of holistic planning from traffic and conversion to brand value.
  • Excellent English reading, writing, and communication skills to collaborate with global teams, subsidiaries, and cross-functional departments.
  • Proactive learner with a strong interest in global brand development, the fitness industry, or technology applications.
Preferred Qualifications
  • Marketing experience in B2B branding, global brands, or multinational enterprises.
  • Familiarity with concepts and applications related to GEO (Generative Engine Optimization), AI Search, or AI Visibility.
  • Experience in marketing for product launches or trade shows.
  • Certifications in Google Analytics, Google Ads, or related digital marketing domains.
Office: Taichung City, Taiwan
Key Responsibilities
  1. SBU Marketing Support & Alignment
    • Support overseas SBUs in marketing planning, KPI tracking, and execution.
    • Review marketing budgets and performance, and provide recommendations to improve ROI.
    • Align HQ Sales goals with global marketing priorities and support local execution.
  2. Performance & Data
    • Track marketing performance, leads, and conversion across key channels.
    • Prepare regular reports and insights to support HQ Marketing and Sales decisions.
  3. Sales Enablement & Best Practices
    • Turn product benefits, technology, and commercial solutions into practical sales tools and playbooks.
    • Share successful marketing practices across SBUs and support local implementation.
    • Collect Sales feedback and continuously improve sales enablement resources.
  4. Global Collaboration
    • Connect HQ Marketing, HQ Sales, and overseas SBUs to ensure effective communication and resource sharing.
    • Bring market, competitor, and customer insights back to HQ teams.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, International Business, or related fields.
  • Senior Specialist: 3+ years of experience in B2B Marketing, Field Marketing, Sales Enablement, or overseas markets.
  • Manager: 5–8+ years of relevant experience, preferably with global or cross-country experience.
  • Fluent in English with strong business communication and presentation skills.
  • Strong business acumen, communication, and problem-solving skills.
  • Familiar with B2B sales processes, CRM, and data reporting tools such as Salesforce, HubSpot, or Power BI.
  • Strong PowerPoint and cross-functional collaboration skills.

Preferred Qualifications

  • Experience in multinational companies, B2B brands, fitness equipment, technology, medical devices, or other equipment industries.
  • Overseas study or work experience.
  • Experience with B2B projects in commercial fitness, hospitality, or corporate wellness.
Office: Taichung City, Taiwan

Please kindly send your resume to hr@johnsonfitness.com.my

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